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Leadpage for patio roofs with API connection to Pipedrive CRM

Overview

One month and one goal: more qualified leads. The microsite with product configurator collects more than 40 qualified leads per week for our customer.

Client:
Bauhandel24
About:
Bauhandel24 is a Bavaria-based retailer and service provider for the construction industry.
Technologies:
Tailwind CSS Tailwind CSS
Statamic Statamic
Alpine.js Alpine.js
Visit Project

Background

Craft businesses can easily reach new customers and increase sales with targeted offers. Online marketing in particular plays a decisive role in winning new customers and retaining existing ones.

The task

Development of an interactive lead page with a configurator for patio roofs. The aim was to create a platform that is not only appealing and functional, but also easily adaptable to changing business conditions or new offers.

Statamic Produktkonfigurator - Control Panel.
Statamic Produktkonfigurator - Control Panel - Produktvarianten.

Solution

  1. Use of Statamic

    With the help of Statamic and the new "Form Sections" feature introduced in version 4, we developed a multi-level configurator. This offers customers the flexibility to edit the images and texts of the questions themselves. A decisive advantage here is the customisability, which allows the content of the configurator to be updated without the support of a developer.

  2. On-time implementation

    Despite the complexity, the entire project was completed within a month and handed over to the customer "turnkey". We were also responsible for setting up the web server and deployment.

  3. Integration with Pipedrive CRM

    For seamless customer support, we developed an API connector that automatically transfers the collected leads to Pipedrive CRM.

  4. Collaboration with online marketing agency

    To maximise conversions from Google Ads, we implemented dynamic headlines on the page. These automatically adapt to the content of the respective advert, which helps to significantly increase the conversion rate.

Results

Our solution was a complete success. The customer was extremely satisfied and was able to generate 40 qualified leads in just one week. This impressive result not only demonstrates the value of digital transformation in the trade sector, but also the efficiency of a well-designed and implemented solution.

Conclusion

Digitalisation in the skilled trades sector is opening up new opportunities for companies to expand their business and stand out from the competition. With the right strategy and the right tools, even small companies can achieve impressive results.